Postcards with Mailing (Low Volume & Variable Data)

Postcards have a 100% read rate and are a popular choice for capturing your customers’ immediate attention.

Our Postcard Printing and Mailing service provides high-quality Color and B&W printing, addressing, strategic postage management, and efficient mailing to maximize reach and affordability. Choose from five postcard sizes, ranging from the standard 4"x6" to the prominent 8.5"x11", printed on a heavy 16 LB cardstock with UV Glossy and Matte coatings available. This product is printed on a digital press, and it is ideal for smaller print runs and applications requiring variable data (mail merge) capabilities. It enables the dynamic insertion of mailing list fields onto either postcard side, providing a highly personalized communication tool. Pre-sort postage options range from 1st class with post office delivery time from 2 to 5 days, Standard bulk with post office delivery time from 7 to 15 days, and nonprofit presort postage with post office delivery time of 7 to 15 days. 

You can provide your own print-ready artwork, use our online design tool to create a postcard, or utilize our in-house graphic design team for custom postcard creation reflecting your brand identity. For design assistance, visit https://itidirectmail.net/graphics-design/ or contact us at 866-558-6365. 
 

Our standard production timeline for postcard mailing campaigns averages 3 to 4 business days, commencing once the design has been approved. Should design services be required, this phase typically adds an additional 1 to 2 business days, subject to the efficiency of client revisions. We are experienced in accommodating tight deadlines and can often expedite orders without compromising quality.

Our low-volume postcard printing product is typically used by customers who require mail-merging to personalize their postcards. For clients utilizing preexisting mailing lists, which are often smaller and subject to repeated mailings, a minimum order of 50 postcards applies to this product. This minimum ensures cost-effectiveness and efficient production, even for the most targeted campaigns. For high-volume postcard printing and mailing projects that do not necessitate variable data (mail-merging) our dedicated high-volume postcard printing and mailing product is available, starting at a minimum of 250 postcards. 

While postcard printing is straightforward, the mailing process involves a complex presorting process. Regardless, we're structured to efficiently manage campaigns ranging from targeted local promotions to expansive national initiatives.
 

Variable Data Printing (VDP) is a digital printing method that allows you to personalize each postcard with unique text, images, or graphics during a single print run. Think of it as a super-charged mail merge for your entire design. VDP makes your postcards more relevant and engaging, leading to higher response rates and a better return on your investment. By making each message unique, you build stronger connections with your audience and reduce wasted mail. It's especially cost-effective for personalized campaigns, even at lower quantities.

VDP relies on three main elements:

1.  Your Postcard Design (Template): This is the static part that stays the same on every card.
2. Your Data File: This is a spreadsheet (like Excel) containing the specific, unique information for each recipient (e.g., names, addresses, personalized offers, nearest store location).
3. VDP Software: This program links your data to your design, automatically populating the unique details on each postcard as it prints.

To use VDP, you'll first design your postcard template with clear spaces for the personalized information. Next, prepare your data file by ensuring it's clean, accurate, and has distinct columns for each variable piece of information. You'll then tell us which parts of your design correspond to which data fields. Before printing, you'll review proofs to ensure the personalization looks correct. Finally, you submit your design and data file to us, and we handle the personalized printing.
 

Variable Data Printing (VDP) postcard services offer significant advantages for a wide array of businesses by enabling highly personalized and targeted marketing. The fundamental benefit lies in transforming mass mailings into individualized conversations, making each postcard uniquely relevant to the recipient.

A diverse range of sectors can greatly enhance their direct marketing efforts through VDP. For instance, Retail and E-commerce businesses can send personalized promotions based on a customer's Browse or purchase history, offer tailored loyalty program updates, or announce new store openings with specific directions and offers.

In Real Estate, VDP allows for targeted property listings that match a prospect's exact criteria, provides personalized home value reports to homeowners, or announces "Just Sold" properties with localized details. Financial Services, including banks and credit unions, can deliver personalized offers for products like mortgages or loans, send customized account statements and payment reminders, or distribute critical security updates.

The Healthcare sector, encompassing doctors, dentists, and clinics, finds VDP invaluable for sending personalized appointment reminders to reduce no-shows, issuing critical preventive care notifications based on patient history, and personalizing new patient welcome packets. Similarly, the Automotive Industry can dispatch highly relevant service reminders based on vehicle make and model, offer targeted sales promotions tied to lease end dates, or send personalized test drive invitations.

Non-Profit Organizations leverage VDP to create more impactful donation appeals by referencing past contributions and detailing specific program impacts, or to send personalized stewardship reports. Educational Institutions can personalize admissions materials for prospective students with their chosen majors and engage alumni with customized event invitations or donation requests. Even Home Services providers like plumbers or HVAC technicians can use VDP for recurring service reminders or to promote targeted offers based on past work or property characteristics.

Ultimately, any business that collects and can segment customer data—such as purchase history, demographics, or preferences—can significantly improve the effectiveness of their postcard campaigns through VDP. By making each piece of mail uniquely relevant, these businesses can achieve higher engagement rates, improved conversions, stronger customer loyalty, and a much better return on their direct marketing investment.
 

If you don't already have a mailing list, we can certainly assist you in acquiring one. We provide targeted mailing lists to help you reach your desired audience effectively. You can define your target demographics using various criteria such as neighborhood location, income, age, housing type (e.g., owner-occupied single-family dwellings, renters), specific business types, and other relevant filters.

Once your targeting parameters are established, you can purchase the list directly from us. It will be delivered to you via email within one business day. Ensuring your postcards reach the most relevant recipients is as crucial as the message they carry, and we are equipped to support you with both aspects of your direct mail campaign. If you need a mailing list please call us to speak with one of our sales associates at 866-558-6365 or email us your mailing list request by clicking on this link and completing the request form. https://itidirectmail.net/mailinglist.html