Newsletter mailing (Low Volume & Variable Data)
This newsletter product is printed on a digital press which enables you to include mail merge, aka variable data in your newsletter. Variable data is information that comes from your mailing list which allows your mail piece to become a custom-tailored mailer unique to each recipient. For instance, each newsletter can start with the recipient's name such as “Hi Mike”. We can mail merge any information from your mailing list in your newsletter. This will allow you to create direct mail pieces that are highly targeted to the recipient. You can have variable data on one or both sides of your mail piece. This product is NOT being placed into envelopes therefore we highly recommend you do not include any private or personal information on this direct mail piece. The mailers are folded based on the sheet size you have chosen and closed shut with two tabs.
List setup
The list must be in CSV format; we do not accept Excel. You will be required to upload your list after you upload your artwork. You can upload multiple lists and choose all of them to be combined and used for this mailing. You will need to map each column/field in your list for a certain purpose, e.g. you will map your field OWNER_FNAME to “First Name”. All the fields/columns you intend to use in this job must be mapped to a field. If your list has extra fields/column that is not needed for this job; you should leave them mapped as “Don’t include”. See the options below if you have a field in your list that we do not show an exact map name.
Artwork
Upload a single PDF file with 2 pages, one page for the front and one page for the back. Please see the correct template for your size to make sure you leave blank the correct areas for addressing, postage indicia, and USPS barcoding.
- File format: We only accept PDF file format.
- Bleed/Edge to Edge Printing: All brochures regardless of size require a 1/8" bleed on all 4 sides. See more.
- Safety zone: We highly recommend having at least a 1/4" clear area on all four sides and placing all text at least 1/4" away from all edges.
- Fonts: Make sure all fonts have been outlined in your artwork so they don't change on the final print. See more.
- Color setting: Your files must be created in CMYK format; we print in CMYK ONLY. Make sure you set up your artwork or convert to CMYK format before uploading files, this will enable you to view the best color representation on your final printed piece. See more.
- Resolution: To have high-quality print, your photos and graphics should have at least a 300 DPI. See more.
- Small borders: We highly discourage outer borders smaller than 1/8", see more. We cut several stacks of sheets at a time, the slightest imperfection in the cut with jobs with very thin borders becomes obvious and can appear incorrect on final piece.
- Rich black ink: If you'd like your final printed piece to have the deepest black color, use the following formula: C=60, M=40, Y=40, K=100. If you leave K=100 it will still be black but not as deep. See more.