Postcards with Mailing (Low Volume & Variable Data)
Iti Direct Mail offers a one-stop shopping experience for all your postcard mailing needs. This product is postcards with direct mailing, which means you will supply us with your postcard artwork and a mailing list and we will print your cards, address them and take them to the Post Office for you. We offer many sizes with a variety of papers. We offer postcard mailing with first-class postage, standard/marketing class postage, and nonprofit. Use the table below to choose the most cost-effective product for your job.
This product is printed on a digital press and is more cost-effective for lower quantity jobs or jobs that require variable data printing, aka mail merging. This product will allow you to have any fields from your mailing list mail merged on either side of your postcards. Mail merging is very beneficial in making your card unique to the recipient. For instance:
| Examples in various industries | How you can use it |
| Real estate | Include the property address on each card. You may also include APN #s or offer amounts. |
| Mortgage | Mention their current rate & lender and tell them what you can offer them and how much they'll save monthly. |
| Insurance | Offer each recipient a different rate. |
We also offer EDDM cards where USPS will deliver your card to every single household on your chosen Post Office route. The benefit of EDDM is that postage is significantly less expensive and you do not have to have a mailing list but is a less targeted mailing since you deliver a piece to every single address.
List setup
The list must be in CSV format; we do not accept Excel. You will be required to upload your list after you upload your artwork. You can upload multiple lists and choose all of them to be combined and used for this mailing. You will need to map each column/field in your list for a certain purpose, e.g. you will map your field OWNER_FNAME to “First Name”. All the fields/columns you intend to use in this job must be mapped to a field. If your list has extra fields/column that is not needed for this job; you should leave them mapped as “Don’t include”. See the options below if you have a field in your list that we do not show an exact map name.
Artwork
Upload a single PDF file with 2 pages, one page for the front and one page for the back. Please see the correct template for your size to make sure you leave blank the correct areas for addressing, postage indicia, and USPS barcoding.
- File format: We only accept PDF file format.
- Bleed/Edge to Edge Printing: All brochures regardless of size require a 1/16" bleed on all 4 sides. See more.
- Safety zone: We highly recommend having at least a 1/4" clear area on all four sides and placing all text at least 1/4" away from all edges.
- Fonts: Make sure all fonts have been outlined in your artwork so they don't change on the final print. See more.
- Color setting: Your files must be created in CMYK format; we print in CMYK ONLY. Make sure you set up your artwork or convert to CMYK format before uploading files, this will enable you to view the best color representation on your final printed piece. See more.
- Resolution: To have high-quality print, your photos and graphics should have at least a 300 DPI. See more.
- Small borders: We highly discourage outer borders smaller than 1/8", see more. We cut several stacks of sheets at a time, the slightest imperfection in the cut with jobs with very thin borders becomes obvious and can appear incorrect on final piece.
- Rich black ink: If you'd like your final printed piece to have the deepest black color, use the following formula: C=60, M=40, Y=40, K=100. If you leave K=100 it will still be black but not as deep. See more.