In the fast-paced world of business, staying ahead of the competition requires innovative strategies that not only grab attention but also foster genuine connections with your audience. iti Direct Mail, a trailblazer in the realm of direct mail and printing, has recently unveiled a comprehensive suite of personalized printing and mailing services. In this article, we'll delve deeper into why personalized services such as bulk printing and mailing, custom mailing, and online print and mail are pivotal for modern businesses.

(Pasadena, CA, March 11, 2014) ---- Representatives with iti Direct Mail announced today that it now offers a full range of personalized printing and mailing services.

 

“We’re now offering a one-stop shop to help businesses accomplish marketing goals using a variety of services to get great results,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized appearing envelopes that do not look like junk mail.

 

Barseghian explained that the added services include: Envelopes with handwritten fonts; Snap Packs, which can be personalized to the clients’ needs; Mail merge and a variety of letter printing services.

 

“Handwritten fonts give you a powerful advantage over the competition by personalizing the look of your envelope,” Barseghian stressed, before adding, “Handwritten fonts immediately take away the look of junk mail and catch the reader's attention much faster than other pieces of mail.”

 

The company spokesman went on to point out that another service it added, Snap Pack Printing, consists of self-mailers with pressure sealed forms that require the recipient to tear off the perforated edges of the mail piece to open it. 

 

A Snap Pack, according to Barseghian, is constructed from a single piece of paper that is folded and sealed closed with glue on the edges and mailed without an envelope. 

 

He noted that most Snap Packs are 8.5x11 or 8.5x14 size. 

 

When it comes to businesses utilizing its mail merge service, Barseghain, said businesses benefit from a process of integrating raw data from a mailing list with a standard letter. 

 

“The result is one customized letter per client name that contains particular information that comes from your mailing list,” Barseghian said. “They’ll have letters that appear professional and friendly, and letters that do not portray mass mailings, which are usually interpreted as junk mail and are ignored by most people.”

 

In addition to the wide range of services it offers, Barseghian revealed that his company could also help businesses with direct mail cost-saving measures.

 

“We have some of the lowest minimums in the industry, our letter printing services which is the core of our business has only 50 pieces for minimum,” Barseghian, before adding, “Our e-commerce site has been modified to accommodate smaller clients that place regular orders. Unlike our competition we spent time with all clients to recommend products that will benefit them most. Regardless of the order size we consult with each client initially (free of charge) to make recommendations for your letter printing package which we feel will benefit them greatly based on our experience from the past 12 years.”


 

The Allure of Personalization:

 

In a digital age saturated with generic advertisements, personalized marketing stands as a beacon of hope. iti Direct Mail recognizes the significance of this trend and now offers a spectrum of services tailored to individual needs.

 

Handwritten Fonts for Envelopes: Picture this – an envelope graced with a handwritten font that beckons you to explore its contents. It immediately conveys a personal touch, setting it apart from mundane junk mail. Such envelopes significantly enhance the chances of being opened and read.

 

Snap Pack Printing: Snap Packs, a marvel of innovation, are self-mailers that demand interaction. To unveil their secrets, recipients must tear off perforated edges. The absence of an envelope not only reduces costs but also eliminates the perception of generic mail, making your communication more engaging.

 

Mail Merge Magic: iti Direct Mail's mail merge service is a game-changer. By integrating raw data from your mailing list with a standard letter, it creates unique, customized missives for each recipient. The result? Professional, friendly letters that shatter the mold of mass mailings and earn genuine attention.

 

Cost-Effective Solutions:

 

Regardless of your business's size, iti Direct Mail's bulk printing and mailing services are designed to cater to your needs. With minimum order quantities as low as 50 pieces, they ensure accessibility for all. Their commitment to personalized service extends to free initial consultations, where they help clients select the most suitable letter printing package based on individual requirements.


In an era where personalization is the cornerstone of marketing success, iti Direct Mail's online print and mail services offer a distinct competitive edge. From the allure of handwritten fonts to the interactivity of Snap Pack Printing and the efficiency of mail merge services, these tools can captivate your audience and maximize your marketing ROI.

 

Bid farewell to generic, one-size-fits-all marketing approaches and embrace the future of personalized bulk printing and mailing services with iti Direct Mail. Your path to success is paved with uniquely crafted letters and envelopes that speak directly to your audience's hearts and minds.

To discover how iti Direct Mail can transform your marketing campaigns, visit their website [insert website link] today.

 

Contact Details:

iti Direct Mail

115 West California Blvd

Ste 286

Pasadena, CA 91105

Phone: 866-558-6365

Fax: 866-558-6365

 

Source: iti Direct Mail