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iti Direct Mail
115 W California Blvd #286
Pasadena, CA 91105
Local marketing should be simple and predictable. If you own a home service company, franchise, restaurant, clinic, or retail store, your customers live near you. You do not need complex data lists to reach them. You need a system that puts your message into every mailbox in your target area. That is exactly what EDDM full service does.
This guide explains how it works, how much it costs, what USPS requires, and how to choose the right postcard format for your campaign.
EDDM stands for Every Door Direct Mail. It is a USPS program that allows businesses to send mail to every address within selected carrier routes. You do not need individual names or a purchased mailing list. Your postcard is delivered to every home or business on the routes you choose.
EDDM full service means a provider manages the entire campaign for you. Instead of handling USPS paperwork and logistics yourself, the service includes:
You approve the details, and the rest is handled professionally.
With print only EDDM, you are responsible for route mapping, bundling, and paperwork. That process can be time consuming and confusing if you are unfamiliar with USPS requirements.
Full service removes those steps. It is ideal for busy business owners who want results without administrative complexity.
Local businesses rely on geographic visibility. EDDM works well because it:
It is especially effective for plumbers, roofers, HVAC companies, dentists, fitness centers, restaurants, and franchise locations.
The first step is selecting carrier routes. A carrier route is a group of addresses served by one mail carrier. Using the USPS mapping tool, you can:
You can choose routes based on proximity to your business, service area boundaries, and customer type. Home service providers usually target residential routes. B2B companies may focus on business heavy areas. Once routes are selected, the total mail quantity is calculated.
Your postcard must meet USPS guidelines and clearly communicate your offer.
Key requirements include:
Strong designs often include:
Clarity increases response.
After final approval, printing begins. EDDM postcards are printed in full color on durable cardstock. Quality printing ensures:
Print quality reflects your brand image.
Mail must be bundled according to carrier routes. Each bundle requires facing slips and documentation that matches the route count. Incorrect bundling can delay delivery. Full service providers ensure compliance with all USPS preparation rules.
After submission to the correct USPS entry unit, mail is processed and delivered with regular daily mail. Delivery typically occurs within 7 to 15 post office delivery days. Every selected address receives your postcard.
Mailers must qualify as flats. The size must be:
Maximum dimensions allowed:
Staying within these limits ensures eligibility.
Minimum quantity is 200 pieces per mailing.
EDDM mail does not include individual names or street addresses. The address panel must read:
Postal Customer
The indicia must be placed in the designated area. Improper placement may cause rejection or delays.
Total campaign cost includes:
Postage for EDDM is lower than first class mail, making it cost effective for saturation campaigns.
An EDDM cost calculator estimates total expense based on:
The calculator shows total investment and cost per piece. This helps businesses forecast return on investment.
Per piece cost decreases as volume increases. Larger mailings spread fixed setup costs across more units. Many local businesses find EDDM more predictable than digital advertising because the entire selected area is reached.
Each size meets flat requirements when produced correctly.
Oversized postcards stand out in the mailbox. They offer more space for images and offers. Standard large formats reduce cost slightly while remaining compliant.
If your goal is strong brand awareness, larger formats often perform better. If budget control is a priority, mid sized formats offer balance.
Consider:
Match routes to your service capacity.
Home services benefit from repeated neighborhood exposure. When residents see your brand multiple times, recognition builds trust.
Franchises can:
EDDM scales easily across locations.
EDDM full service is ideal if:
It works best for home services, restaurants, healthcare providers, retail stores, and franchise operators. When your audience lives nearby, neighborhood saturation is powerful.
Contact us today to learn how iti Direct Mail can help you launch a targeted EDDM campaign that reaches every household in your selected area.
If you want to reach every home in your service area without managing complex postal rules, EDDM full service offers a streamlined solution. You select the neighborhoods. The campaign is produced and delivered correctly. Your message lands in every mailbox you choose.
Start by reviewing your target routes and estimating cost with a calculator. Once approved, production moves quickly. Consistent neighborhood marketing builds recognition and trust.
When you are ready to put your brand in front of every local customer, iti Direct Mail EDDM full service provides a clear path forward.
Published on February 16, 2026
iti Direct Mail
115 W California Blvd #286
Pasadena, CA 91105
