In the ever-evolving landscape of business marketing, staying ahead of the competition requires innovation and a personal touch. iti Direct Mail, a leading name in direct mail and printing, has stepped up to the plate, offering a comprehensive range of personalized printing and mailing services. In this blog, we explore the need for such services and how they can transform your marketing campaigns.

(Pasadena, CA, March 11, 2014) ---- Representatives with iti Direct Mail announced today that it now offers a full range of personalized printing and mailing services.

“We’re now offering a one-stop shop to help businesses accomplish marketing goals using a variety of services to get great results,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized appearing envelopes that do not look like junk mail.

Barseghian explained that the added services include: Envelopes with handwritten fonts; Snap Packs, which can be personalized to the clients’ needs; Mail merged letters and a variety of letter printing services.

“Handwritten fonts give you a powerful advantage over the competition by personalizing the look of your envelope,” Barseghian stressed, before adding, “Handwritten fonts immediately take away the look of junk mail and catch the reader's attention much faster than other pieces of mail.”

The company spokesman went on to point out that another service it added, Snap Pack Printing, consists of self-mailers with pressure sealed forms that require the recipient to tear off the perforated edges of the mail piece to open it. 

A Snap Pack, according to Barseghian, is constructed from a single piece of paper that is folded and sealed closed with glue on the edges and mailed without an envelope. 

He noted that most Snap Packs are 8.5x11 or 8.5x14 size. 

When it comes to businesses utilizing its mail merge service, Barseghain, said businesses benefit from a process of integrating raw data from a mailing list with a standard letter. 

“The result is one customized letter per client name that contains particular information that comes from your mailing list,” Barseghian said. “They’ll have letters that appear professional and friendly, and letters that do not portray mass mailings, which are usually interpreted as junk mail and are ignored by most people.”

In addition to the wide range of services it offers, Barseghian revealed that his company could also help businesses with direct mail cost-saving measures.

“We have some of the lowest minimums in the industry, our letter printing services which is the core of our business has only 50 pieces for minimum,” Barseghian, before adding, “Our e-commerce site has been modified to accommodate smaller clients that place regular orders. Unlike our competition we spent time with all clients to recommend products that will benefit them most. Regardless of the order size we consult with each client initially (free of charge) to make recommendations for your letter printing package which we feel will benefit them greatly based on our experience from the past 12 years.”

The Power of Personalization:

In today's digital age, where inboxes are flooded with generic emails and mailboxes are stuffed with mass-produced flyers, standing out is a challenge. Personalization is the key to breaking through the noise. With iti Direct Mail's custom mailing services, you can achieve just that.

Handwritten Fonts:

Imagine receiving an envelope with an address written in a handwritten font. It immediately piques your curiosity, making you more likely to open it. These envelopes add a personal touch to your mail, distinguishing them from typical junk mail.

Snap Pack Printing:

Snap Packs are ingenious self-mailers that require the recipient to tear off perforated edges to open them. By eliminating the need for envelopes, Snap Packs save costs and reduce the risk of your mail being mistaken for junk.

Mail Merge Magic:

The mail merge service offered by iti Direct Mail is a game-changer. It integrates raw data from your mailing list with a standard letter, generating a unique, customized letter for each recipient. This professional and friendly approach ensures your mailings don't end up in the 'ignore' pile.

Cost-Effective Solutions:

Small and large businesses alike can benefit from iti Direct Mail's bulk printing and mailing services. With minimum order quantities as low as 50 pieces, they cater to businesses of all sizes. Their commitment to personalized service includes free initial consultations, helping clients choose the most suitable letter printing package based on their specific needs.

In a world where personalization is the key to marketing success, iti Direct Mail's online print and mail services offer a strategic advantage. From handwritten fonts to Snap Pack Printing and mail merge services, they provide the tools you need to captivate your audience and maximize your marketing ROI.

Say goodbye to generic, one-size-fits-all marketing approaches and embrace the future of personalized bulk printing and mailing services with iti Direct Mail. Your success awaits, one customized letter at a time.

For more information on how iti Direct Mail can transform your marketing campaigns, visit their website [insert website link] today.

Contact Details:
iti Direct Mail
115 West California Blvd
Ste 286
Pasadena, CA 91105
Phone: 866-558-6365
Fax: 866-558-6365